1. What is a cookie?
Cookies are text-only strings of information that are downloaded to your personal desktop, laptop computer or mobile device (each a “Device”) when you visit a website. Your web browser then sends these cookies back to the originating website on each subsequent visit, or to another website that recognises those cookies. You can find more information about cookies at www.allaboutcookies.org.
Cookies are very helpful and can be used for many different purposes. These include allowing you to navigate between pages efficiently, remembering your preferences, and making the interaction between you and the website quicker and easier. Sometimes cookies are used to help ensure that the adverts you see online are relevant to you and your interests.
- Setting and storing cookies
Cookies may be set either by the website you are visiting (“first party cookies”) or by third party websites who run content on the website you are looking at (“third party cookies”).
They may be stored either for the duration of your visit to the website or for repeat visits. We will use the following terms to describe the storing of cookies:
Session cookie: A cookie that allows us to link your actions during a browser session. A browser session starts when you open the browser window and finishes when you close it. Session cookies are created temporarily and are deleted once the browser window is closed.
Persistent cookie: A cookie that remains on your Device for the period of time specified in the cookie and activated each time you visit the website that created that particular cookie.
- Different types of cookies
There are four main types of cookie:
Strictly necessary cookies: These cookies are essential in order to enable you to move around and use the features of a website, or to provide a service requested by you. For example, remembering items you have placed in an online shopping basket. We do not need to obtain your consent in order to use these cookies.
Functionality cookies: These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by using a cookie to store information about the region in which you are currently located, remember changes you have made to text size, fonts and other parts of web pages that you can customise, and provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Performance cookies: These cookies collect information about how you use a website, for instance which pages you go to most often, and if you get error messages from them. These cookies don’t collect information that identifies you. All of the information collected by these cookies is aggregated and therefore anonymous. It is only used to improve how the website works.
Targeting cookies or advertising cookies: These cookies are used to deliver adverts that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation. For more information about online behavioural advertising cookies and online privacy, please see the guide produced by the internet advertising industry available at www.youronlinechoices.com.
Generally speaking, our websites do not use many cookies. This is because our websites are not used as a platform for playing our poker games. In order to play our poker games, you need to download a piece of software. The software is then accessed via an icon on your desktop or from your main program menu and you do not need to visit our website each time you play. It is our software which remembers and securely stores all your details, so cookies don’t have to do that job. Instead, our websites are used to make our software available for download and to provide information about playing poker, our various online and offline poker tournaments, and our promotions. We never place third party advertising on our websites, but we do allow third parties to set cookies on our websites that enable us to provide more relevant advertisements to you on other websites.
We use the following cookies on our websites:
- Strictly necessary cookies
We use first party strictly necessary cookies in order to track referrals to our websites from third party affiliate websites. These cookies are persistent, and usually have a lifespan of two years. We combine your registration information with these cookies so that we know which affiliate you signed up with.
- Functionality cookies
We use the following first party functionality cookies:
_test: This allows us to check if you have enabled cookies. It is a session cookie.
_ps_visit: This cookie allows us to detect if you have viewed the cookie information notice, and will prevent the webpage from showing the banner again. It is a persistent cookie with a permanent lifespan.
_ps_close: We use this cookie in connection with our mobile banner, in order to detect if you have closed it. The cookie is persistent with a permanent lifespan.
PHPSESSID: This cookie is used on our www.pokerstars.tv website. It records the start time of your browsing session for caching purposes, and makes the website more responsive. It is a session cookie.
k visit: This cookie is used from time to time in connection with a user survey feature on our www.pokerstars.tv website, which we use to solicit feedback about our site and programming. It is a persistent cookie with a lifespan of one year
We use the following third party functionality cookie:
Adobe Flash Player: This cookie is used on our www.pokerstars.tv website, and stores user preferences such as volume level. It is a persistent cookie with a permanent lifespan.
- Performance cookies
We sometimes use the following third party performance cookies on our websites, for our own internal purposes, so that we can provide you with a better user experience:
Google Analytics: Google Analytics is a web analytics service provided by Google, Inc. (http://www.google.com/analytics/). Google Analytics sets cookies in order to evaluate our online services and our mobile apps and provide us with reports about how they are used. We also use Google Analytics to run content experiments so that we can test and improve our websites. Google Analytics uses both session and persistent cookies. The persistent cookies usually have lifespans of between six months and two years.
ClickTale: ClickTale is a web analytics service provided by ClickTale, Inc. (http://www.clicktale.com/). ClickTale sets cookies on some of our websites in order to provide us with information about what visitors do inside the pages of those sites. The cookies set by ClickTale are persistent cookies with a lifespan of one year.
Maxymiser: Some of our websites use analytics services provided by Maxymiser Limited (http://www.cognitivematch.com/). in order to recognise and count the number of visitors to our websites and enable us to see how visitors browse around our websites. In connection with that, Maxymiser sets persistent cookies with a permanent lifespan
Please note that we do not use analytics cookies to collect any personally identifiable information about you. We may, however, combine your registration information with the data that we get from the above analytics services, so that we can analyse how you use our services.
- Targeting/advertising cookies
We use the following third party targeting/advertising cookies on our websites:
Adnetik / Digilant: Some of our websites use the Adnetik ad service (now rebranded as “Digilant”) provided by Media Contacts Limited (http://www.digilant.com/). Adnetik / Digilant sets cookies on those sites so that we can find out if a user has performed an action on any given page and so that we can subsequently re-target that user. It uses persistent cookies with a permanent lifespan.
Cognitive Match: A small number of our websites use onsite targeting services, provided by Cognitive Match Limited (http://www.cognitivematch.com/). Cognitive Match sets cookies on those sites so that it can provide us with a dynamic creative optimisation solution, allowing us to make our websites more relevant to you. The cookies set by Cognitive Match are persistent cookies with a permanent lifespan.
Double Click: We permit Double Click, a service operated by Google (http://www.google.com/doubleclick/), to place two cookies on your Device via our websites. The first, called “test cookie”, is a persistent cookie with a lifespan of fifteen minutes. The test cookie checks to see if your browser accepts targeting/advertising cookies. If it does, then Double Click will place a second cookie called “id” on your Device. The id cookie is a persistent cookie with a lifespan of two years. Double Click also places these cookies on your Device when you see our advertisements on other websites. We use Double Click’s cookies to measure the effectiveness of our advertising campaigns, limit the number of times you see an advertisement, remember that you have visited a website, and provide advertisements that are more relevant to your interests. To find out more please visit http://www.google.com/policies/privacy/ads/.
3. How to manage your cookie settings
There are various ways in which you can manage and control your cookie settings.
You should bear in mind that, by deleting or blocking cookies, some or all of the websites you visit (or features of them) may not work properly or as effectively.
If you disable our “_ps_visit” cookie, or if you delete all cookies, then your preferences will not be remembered and you will be informed about cookies each time you visit our site.
At the moment, it is not technically possible to adjust your cookie settings at our individual websites.
However, you can manage your cookie settings via your web browser, as well as at the websites of the third parties who place cookies on your Device via our websites.
- Turning off cookies via your web browser
Most modern web browsers will provide you with some general information about cookies, enable you to see what cookies you’ve got, allow you to delete them all or on an individual basis, and enable you block or allow cookies for all websites or individually selected websites. You can also normally turn off third party advertising cookies separately.
Please note that if you adjust your cookie settings via your web browser then, unless you delete or block each cookie individually, the changes will apply to all websites that you visit – not just our websites. You will also need to adjust your cookies on a browser-by-browser basis.
Information about cookies is usually found in the “Help” section of the web browser. Below are some links to the “Help” sections of some commonly used web browsers:
Internet Explorer - http://support.microsoft.com/kb/196955
Windows Phone - http://www.microsoft.com/windowsphone/en-us/howto/wp7/web/changing-privacy-and-other-browser-settings.aspx
Google Chrome - http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647
Google Android - http://support.google.com/android/?hl=en
Mozilla Firefox - http://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer?redirectlocale=en-US&redirectslug=Cookies
Opera - http://www.opera.com/browser/tutorials/security/privacy/
Safari - http://www.apple.com/support/safari/
Blackberry - http://docs.blackberry.com/en/smartphone_users/deliverables/32004/Browser_settings_32784_11.jsp
- Turning off third party cookies
4. Updates to this policy
Last updated: February 2013